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For Sports Organizations

The Fan Lab

The only platform purpose-built to calculate, project, and manage the economic value of your fan database using the C'mon Sports's proprietary model DMOS.

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Powered by the C'mon Sports' model DMOS used by professional sports organizations
5
Fan Segments
3 yrs
Revenue Projections
4
Revenue Streams
16
Cost Categories
AI
Powered Insights
Platform Preview

Your fan data, finally valued

The Fan Lab transforms raw contact counts into a defensible financial figure — with full methodology transparency and segment-level breakdown.

  • → Input your fan database metrics — opt-in rate, segment breakdown, revenue streams
  • → Get an instant Fan Lifetime Value estimate with full cost-adjusted ROI
  • → Save snapshots, track progress, and model 3-year growth scenarios
  • → Get AI-powered recommendations based on your specific data
fanlab.cmon-sports.com
◉ Dashboard
◎ FLV Calculator
◎ Projections
◎ AI Insights
◎ Settings
Fan Database Snapshot
Q1 2026
Estimated Database Value
CHF 14,240,000
▲ +12.4% vs previous snapshot
48,500
Total Fans
68%
Opt-in Rate
CHF 293
ARPU
Fan Segment Breakdown
Super Fans
CHF 5.4M
Qualified
CHF 4.2M
Warm
CHF 2.8M
New Leads
CHF 1.8M
Key Modules

Everything inside the platform

Three core modules that take you from raw data to strategic decisions.

Module 01

FLV Calculator

A comprehensive valuation model based on the C'mon Sports methodology — with full fan segmentation and multi-stream revenue analysis.

  • 5-tier fan segmentation (New Leads → Super Fans)
  • 4 revenue streams: ticketing, merch, sponsorship, F&B
  • 16 cost categories for accurate net value
  • Data quality scoring & opt-in modeling
Module 02

Projection Simulator

Model the future value of your fan base over 3 years with preset scenarios or fully customized year-by-year parameters.

  • Conservative, Moderate & Aggressive presets
  • Year-by-year parameter customization
  • ROI summary with cost-adjusted net projections
  • Interactive Chart.js timeline visualization
Module 03

AI Insights

An AI assistant trained on your data — providing personalized recommendations and strategic guidance based on your organization's metrics.

  • GPT-powered chat interface for your data
  • Upload dashboards & docs for vision analysis
  • Automated recommendations after each snapshot
  • Strategic benchmarks & action plans
Try It Now

See your database value in seconds

Enter three numbers to get an instant FLV estimate. Create a free account to save it and unlock the full analysis.

  • Fan database size
  • Average annual revenue per fan
  • Current fan retention rate
Quick FLV Calculator
Number of fans in your database
Revenue generated per fan per year across all streams
Percentage of fans who stay engaged year over year
CHF 0
Estimated Fan Database Value

Save your results and unlock the full analysis

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Built For

Who uses The Fan Lab

Purpose-built for sports organizations that want to put a number on their most valuable asset — their fans.

Sports Directors

Present a defensible, audit-ready figure for the economic value of your fan base to investors, boards, or sponsors — backed by the C'mon Sports DMOS model.

Fan database valuation & reporting

Marketing Teams

Understand which fan segments drive the most revenue, model the impact of retention campaigns, and justify budget allocation with data-backed projections.

Segmentation & ROI modeling

Data Analysts

Go beyond raw contact counts with a structured DMOS model. Track snapshots over time, compare scenarios, and export insights for deeper analysis.

Scenario modeling & tracking

Start valuing your fan base

Join sports organizations using The Fan Lab to understand, grow, and communicate the economic value of their fan relationships.

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No credit card required  ·  Free to start